For Immediate Release

Brucha Launches Brucha Trades Initiative™ to Support the Next Generation of Skilled Trades Professionals

Denver, CO — January 13, 2026 — Brucha, a global manufacturer of high-performance insulated metal panel systems, today announced the official launch of the Brucha Trades Initiative™ (BTI)—a long-term workforce development program designed to support students, apprentices, and early-career professionals entering the skilled trades.

The Brucha Trades Initiative™ reflects the company’s continued investment in education, craftsmanship, and the future of the construction industry. Through partnerships with accredited trade schools, apprenticeship programs, and workforce training organizations, BTI will provide structured support including internships, educational resources, tools funding, and hands-on exposure to real-world construction environments.

“At a time when the skilled trades are facing both a labor shortage and a generational transition, we believe manufacturers have a responsibility to be part of the solution,” said a Brucha spokesperson. “The Brucha Trades Initiative™ is about more than awareness—it’s about access, preparation, and long-term opportunity.”

A central component of the initiative is a structured internship program that connects students directly with Brucha’s technical, operations, and project-support teams. The internship curriculum—currently in development—will focus on practical learning, exposure to modern construction systems, and a clear understanding of how manufacturing, design, and installation intersect on today’s job sites.

The Brucha Trades Initiative™ will initially launch with pilot partnerships in select U.S. markets, beginning in Denver, Colorado, with plans to expand nationally as relationships and program needs evolve. Brucha will tailor its level of involvement to each partner organization, ensuring the initiative remains responsive to local workforce demands while maintaining consistent standards and outcomes.

The launch of the Brucha Trades Initiative™ marks a significant milestone in Brucha’s broader U.S. growth strategy. The program is designated as one of the company’s eight core marketing and brand focus areas for 2026 and will be featured across Brucha’s digital platforms, recruiting efforts, and industry communications throughout the year.

Additional information about the Brucha Trades Initiative™, including program updates and partnership opportunities, can be found at brucha.us/tradesinitiative.

About Brucha

Founded in Austria and operating globally for more than 75 years, Brucha is a family-owned manufacturer specializing in insulated metal panel systems for cold storage, food processing, industrial, and architectural applications. Brucha is known for precision engineering, installer-focused design, and long-term performance across demanding environments.

Media Contact:
Brucha USA
Email: info@brucha.us
Website: brucha.us