Rethink Waste

Construction waste can’t simply be covered up.

Construction waste is a rapidly growing problem. And it’s not just a waste management issue. For years, industry leaders have dismissed it as an environmental concern to be mitigated by evolving landfill technology. But it’s much more far reaching. At Brucha, we see it as an ethical, environmental and fiscal challenge that should and can be addressed. Major contributors to C&D waste are Tilt-up and Built-up systems. When a structure is refurbished, expanded or demolished, many of the built-up components, such as insulation, sheet rock, facade skins, con only be partially recycled or not at all. We are long past due for a revolution in the way our buildings are designed and constructed.

So, why IMP’s?

Progressive energy codes and evolving customer expectations are reshaping the industry.
Built-up systems are fading out—replaced by single-component IMP solutions that deliver efficiency, flexibility, and sustainability in one.

With Brucha, you can design with multiple profiles, colors, and orientations—backed by a 20-year paint warranty—while meeting the highest performance standards.

And when 30% of landfill waste comes from construction materials, every choice matters:

  • Foam panels: 28% recycled content

  • Mineral wool panels: 58% recycled content

  • Non-halogen PIR+ foam for a healthier future

Brucha: Sustainable to the core.

Quick Facts:

Construction and demolition (C&D) waste accounts for 30–40% of the world’s solid waste stream—most of it heading straight to landfills.

That means more contaminated soil and water, depleted natural resources, and skyrocketing waste management costs for construction companies.

Being above board means staying above ground.